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The Ultimate Copywriting Guide For Entrepreneurs and Small Business Owners
When I was a teenager, I decided I wanted to be a writer - as in write, for a living - minus the starving author bit. There were no degrees or guides to teach me how to do it, so I worked it out on my own.
After 10 successful years as a creative copywriter, I've learned the key elements to writing great copy - copy that sells. And I'm delighted to share what I know.
- What copywriting is and why it's crucial for your business
- How to create your own brand tone of voice
- The psychology behind great copy
- How to use copy to make sales
- The basics of SEO and keywords
- How to write and edit your own copy, geared to make sales