PORTFOLIO
REBECCA CHUKS
SENIOR FREELANCE COPYWRITER
For 15 years, I've helped clients cut to the crux of their offer. I lead with the customer benefits (it’s all they care about), and shine a light on your ability to deliver them. The result? Sales.
CASE STUDY
BARCLAYS MOBILE BANKING
'OPEN BANKING' LAUNCH
CONTEXT
Remember when it was super inconvenient to manage your money? If you had more than one banking app, you'd have to log in to each one separately and do your money things. Then came Open Banking - a brand new concept for both banks and everyday people.
THE TASK
Bridge the mental gap for Barclays customers. Explain what on Earth Open Banking is, how its safety has been guaranteed, and why they should use it.
THE WORK
I created a first of it's kind mobile app journey, seen by the 5.7 million registered users. It broached the novel concept, explained what it was with punchy, familiar-sounding copy, and guided users through the experience. All while maintaining Barclays' unique TOV, and reassuring users of the new feature's safety.
COPYWRITING EXAMPLES
 I worked on Just Eat's B2B-side, creating direct yet compelling copy for new and existing restaurant partners. Included marketing and ads, product copy, full email sales funnels, web copy, and more. |  Screengrab of live article, published at chase.co.uk/gb/en/hub/creating-wealth/ |  Wrote, edited and published eBook - the ultimate copy guide for small business owners |
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 Lead copywriter on an Accenture powered platform. Tone of voice creation, including style and tone guide, as well copy across all channels. |  Rebranding and evolving the brand's style and tone of voice, across all channels. Included a brand new style guide and TOV document. |  Congressman or criminal? Teaching AI about race discrimination. |
 UX / UI copy for entire Barclays Mobile Banking app journey |  Multi-channel advertising campaign including social, homepage banner, print ads, paid promotion |  Transformed legal and financial jargon into reader-friendly text in organisation-wide comms document |
 Copy edit of entire website for Wallasey Orthodontics, and creation of new copy to brief |  The power of proximity: how location data affects your love life |
CONTENT EXAMPLES: BLOGS, ARTICLES
80,000 views
Second-best performing article, site-wide
From Feb 2024 - Feb 2025
41,000 views
4% of total site engagement
From Feb 2024 - Feb 2025, of 1M page views site-wide
Consistently among the top 5 performing articles
From Feb 2024 - Feb 2025, I wrote 2 out of the 5 best performers
