portfolio
Creative . UX . Finance . Tech . E-commerce
I’m an experienced copywriter and content writer with ~15 years of success helping clients cut to the crux of their offer. I always lead with the customer benefit (it’s all they care about), shine light on your problem-solving abilities (again – that’s all customers are looking for), and open the door to engagement, and crucially, sales.
Content examples: blog posts and articles
Personal finance (B2C) / Fin-tech
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Can old school money tips help us during the cost-of-living crisis?
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How to use the power of automation to easily manage your money
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How to achieve financial independence and retire early with FIRE
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6 tips to get more cash and beat the crunch – without starting a side hustle
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There’s still time: Discover 5 ways to boost your income in 2024
Copywriting examples: incl. marketing copy (email funnels, social media etc), web pages, ad copy, UX
 I worked on Just Eat's B2B-side, creating direct yet compelling copy for new and existing restaurant partners. Included marketing and ads, product copy, full email sales funnels, web copy, and more. |  Screengrab of live article, published at chase.co.uk/gb/en/hub/creating-wealth/ |  Wrote, edited and published eBook - the ultimate copy guide for small business owners |  Lead copywriter on an Accenture powered platform. Tone of voice creation, including style and tone guide, as well copy across all channels. |  Rebranding and evolving the brand's style and tone of voice, across all channels. Included a brand new style guide and TOV document. |
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 Congressman or criminal? Teaching AI about race discrimination. |  UX / UI copy for entire Barclays Mobile Banking app journey |  Multi-channel advertising campaign including social, homepage banner, print ads, paid promotion |  Transformed legal and financial jargon into reader-friendly text in organisation-wide comms document |  Copy edit of entire website for Wallasey Orthodontics, and creation of new copy to brief |
 The power of proximity: how location data affects your love life |
