portfolio

Creative . UX . Marketing . SEO 

I’m an experienced copywriter with 10 years’ success helping my clients cut to the crux of their offer. I always lead with the customer benefit (it’s all they care about), shine light on your problem-solving abilities (again – that’s all customers are looking for), and open the door to engagement, and crucially, sales.

HERE Technologies

Congressman or criminal? Teaching AI about race discrimination.

Barclays Bank

UX / UI copy for entire Barclays Mobile Banking app journey

Barclays Bank

Multi-channel advertising campaign including social, homepage banner, print ads, paid promotion

The British Dental Association

Transformed legal and financial jargon into reader-friendly text in organisation-wide comms document

The Invisible Orthodontist

Copy edit of entire website for Wallasey Orthodontics, and creation of new copy to brief

HERE Technologies

The power of proximity: how location data affects your love life

Keyboard and Mouse

COPY EXAMPLES

BARCLAYS MOBILE BANKING APP JOURNEY

- UX copy

GRIP WEBSITE

- Copy audit, edit and copywriting across the site

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