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Home: Welcome
portfolio
Creative . UX . Marketing . SEO
I’m an experienced copywriter with 10 years’ success helping my clients cut to the crux of their offer. I always lead with the customer benefit (it’s all they care about), shine light on your problem-solving abilities (again – that’s all customers are looking for), and open the door to engagement, and crucially, sales.
 Wrote, edited and published eBook - the ultimate copy guide for small business owners |  Lead copywriter on an Accenture powered platform. Tone of voice creation, including style and tone guide, as well copy across all channels. |  Rebranding and evolving the brand's style and tone of voice, across all channels. Included a brand new style guide and TOV document. |  Congressman or criminal? Teaching AI about race discrimination. |  UX / UI copy for entire Barclays Mobile Banking app journey |
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 Multi-channel advertising campaign including social, homepage banner, print ads, paid promotion |  Transformed legal and financial jargon into reader-friendly text in organisation-wide comms document |  Copy edit of entire website for Wallasey Orthodontics, and creation of new copy to brief |  The power of proximity: how location data affects your love life |
COPY EXAMPLES
BARCLAYS MOBILE BANKING APP JOURNEY
- UX copy
GRIP WEBSITE
- Copy audit, edit and copywriting across the site
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