portfolio

Creative . UX . Marketing . SEO 

I’m an experienced copywriter with 10 years’ success helping my clients cut to the crux of their offer. I always lead with the customer benefit (it’s all they care about), shine light on your problem-solving abilities (again – that’s all customers are looking for), and open the door to engagement, and crucially, sales.

ultimate-copywriting-guide%2520FINAL_edited_edited

Wrote, edited and published eBook - the ultimate copy guide for small business owners

MOBOLISE banner

Lead copywriter on an Accenture powered platform. Tone of voice creation, including style and tone guide, as well copy across all channels.

NOW-Before_After_Gif

Rebranding and evolving the brand's style and tone of voice, across all channels. Included a brand new style guide and TOV document.

HERE Technologies

Congressman or criminal? Teaching AI about race discrimination.

Barclays Bank

UX / UI copy for entire Barclays Mobile Banking app journey

Barclays Bank

Multi-channel advertising campaign including social, homepage banner, print ads, paid promotion

The British Dental Association

Transformed legal and financial jargon into reader-friendly text in organisation-wide comms document

The Invisible Orthodontist

Copy edit of entire website for Wallasey Orthodontics, and creation of new copy to brief

HERE Technologies

The power of proximity: how location data affects your love life

Keyboard and Mouse

COPY EXAMPLES

BARCLAYS MOBILE BANKING APP JOURNEY

- UX copy

GRIP WEBSITE

- Copy audit, edit and copywriting across the site