The Ultimate Copywriting Guide - Fundamentals for Copywriters
This eBook is available as a PDF download.
Physical copies are not available at this time
After writing my first eBook, The Ultimate Copywriting Guide for Entrepreneurs and Small Business Owners, I discovered something.
The fundamentals for writing great copy hold true, whether you're a business owner, a brand new copywriter, or a seasoned copywriter looking for a refresh.
In this new edition, I've taken the core of the original and enhanced it with situations, examples and tasks unique to copywriters. I've highlighted the challenges of writing to a brief, the essentials to keep in mind for all copy, and lots of advanced tips to make your copywriting soar.
After 14 successful years as a creative copywriter, I've learned a fair amount. In this concise, digestible guide, I'm sharing the fundamentals of how to write great copy - copy that sells.
You'll learn:
What copywriting is
How to write authentic copy that generates action
How to nail your client's tone of voice
How to use psychology to craft compelling copy
The basics of SEO and keywords
How to edit your own writing
